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Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors! With their dominance, image, and visuals suiting the brands, they can immediately unleash their "Midas touch" effect that could sell out anything they endorse! He is now the brand ambassador for two consecutive years. Sehun who is the face of Cartier is also the ambassador of Zegna, a high-end brand of fashion house established in Last year, Chanyeol became the first idol to become the muse and ambassador of Acqua Di Parma, a luxury lifestyle and fashion company.
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Tumblr, one of the most popular social media and blogging sites, released its year in review, and the website included lists and rankings of Top K-pop stars and groups for In particular, the list is according to "Fandometrics," a blog in Tumblr that tracks the fandom's popularity on the said site. This also ranked the hottest entertainers and topics based on the conversation of the users. Jungkook BTS 2. Jimin BTS 3.