Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. Learn about the perks of email marketing, methods do it right, and how it compares to some other forms of marketing. Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing , which encompasses online marketing via websites, social media, blogs, and more.
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